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What spam is and how to avoid it in your email

Learn what spam is, why you receive it and how to reduce it without harming the security or deliverability of your email.

Published: 26/06/2026Updated: 26/06/2026

Introduction

Spam, also called junk email, is any unsolicited message that reaches your inbox. Sometimes it is only annoying, but in other cases it tries to trick you, steal data or spread malware.

Understanding how it works helps you protect your email and also avoid having your own messages classified as unwanted.

What spam usually contains

Spam messages often include:

  • Unsolicited advertising
  • Exaggerated promises
  • Suspicious links
  • Dangerous attachments
  • Phishing attempts

How to reduce the spam you receive

1. Do not reply to doubtful messages

Replying confirms that your address exists and can lead to even more unwanted email.

2. Mark messages as spam

Your email client learns from those actions and can filter similar messages better.

3. Use rules and filters

You can move specific messages to folders, delete them or process them automatically.

4. Do not publish your email without protection

If you show your address on public pages, bots and harvesters may capture it.

5. Protect forms and your website

A vulnerable form can become a source of spam for you and for other people.

How to avoid making your own emails look like spam

  1. Set up SPF, DKIM and DMARC.
  2. Avoid aggressive or misleading subject lines.
  3. Do not send mass campaigns from a normal mailbox.
  4. Keep your website and accounts secure.
  5. Do not use purchased lists.

How to tell whether there is a reputation problem

You should suspect low reputation if:

  • Your emails often go to spam
  • You receive bounce messages related to blocking
  • You see blacklist warnings
  • Your forms or accounts sent unauthorized messages

Useful tips

  1. Use separate accounts

    Keep one main account for important work and another for less important registrations.

  2. Change passwords if you notice unusual activity

    A compromised access can generate spam without you noticing it.

  3. Check blocklists if you get bounces

    They can provide useful clues about reputation issues.

Frequently asked questions

Are spam and phishing the same thing

Not exactly. Phishing is a type of fraud that often arrives through spam email.

Does marking a message as spam remove everything

Not always, but it helps train the filters a lot.

Can my hosting provider block me if I send spam

Yes. To protect service reputation, a provider may limit or suspend abusive sending.

Conclusion

Spam is more than a nuisance. It can also affect security, domain reputation and the delivery of legitimate email.

With good filters, solid security practices and proper email setup, you can reduce it significantly and work with more confidence.