.boutique domain — the extension for fashion and specialty retail
.boutique was introduced in 2014 as part of ICANN's new gTLD programme, managed by Binky Moon, LLC. Designed for fashion and specialty retail, with no registration restrictions.
Domain registration with professional infrastructure
About the .BOUTIQUE domain
What is the .BOUTIQUE domain?
Uses of .BOUTIQUE
Who is the .BOUTIQUE domain for?
These are the most common situations where .BOUTIQUE is the ideal extension.
Independent fashion shops
Clothing shops and fashion boutiques looking for an extension that directly communicates their type of business.
Accessory shops
Shops specialising in handbags, jewellery and fashion accessories.
Independent designers
Fashion designers with their own brand wanting a domain that reinforces their boutique positioning.
Specialty retail of any sector
The term "boutique" is also used outside fashion to convey exclusivity and personalised service.
Jewellers and small-scale luxury shops
Jewellers and luxury item shops of boutique scale rather than big-box retail.
Curated fashion e-commerce
Online shops carefully curating their catalogue versus a high-volume model.
Real examples
Well-known websites with .BOUTIQUE domain
.BOUTIQUE vs other extensions
Which extension suits you best?
Each extension has its own profile. Here we compare .BOUTIQUE with the most common alternatives to help you choose.
| Extension | Best for | Restrictions | Registration price |
|---|---|---|---|
| .boutique This page | Fashion, accessories and specialty retail | None | Market: from $4 promotional to ~$27/year renewal |
| .fashion | Fashion in general | None | Contact us |
| .shop | Online shops in general | None | Contact us |
| .com | Any project | None | $14.99/year |
Registration process
How to register your .BOUTIQUE domain at miHosting
Check availability
Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.
Complete registration
Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.
Your domain is live
Within minutes your .BOUTIQUE domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.
Frequently asked questions about the .BOUTIQUE domain
Who can register a .boutique domain?
Anyone or any company, with no need to prove a connection to the fashion sector. There are no eligibility restrictions.
How much does a .boutique domain cost?
Pricing varies by registrar, with first-year promotions from a few dollars and a typical renewal cost around $27/year. Contact our team for a real quote.
How long has the .boutique extension existed?
It was introduced in 2014 as part of ICANN's new gTLD programme, managed by Binky Moon, LLC (formerly Donuts Inc.).
Are chic.boutique or luxe.boutique good domains?
Yes. chic.boutique and luxe.boutique communicate an elegant, exclusive fashion positioning. urban.boutique for shops with an urban aesthetic.
Is .boutique suitable for a non-fashion business?
Yes. The term "boutique" is commonly used outside fashion to convey exclusivity, personalised service and small scale — boutique hotels, boutique law firms, etc.
Can I transfer my .boutique domain to miHosting?
Yes. The transfer has no additional cost in most cases. You need the authorisation code (Auth Code) from your current registrar.
Register your .BOUTIQUE today
Your .BOUTIQUE domain.
Your online identity.
Real technicians behind your domain. No complications, no surprises. Full management from your control panel.