.guge Domain
.guge is a brand gTLD delegated in 2015 and managed by Charleston Road Registry, the Google entity. "Guge" is the Chinese transliteration of "Google," and the extension is reserved exclusively for the company's use.
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About the .GUGE domain
What is the .GUGE domain?
"Guge" (谷歌, pinyin: gǔgē) is the official Mandarin Chinese transliteration of the name "Google," intended to give the company a dedicated internet space to continue innovating on its services while specifically reaching Chinese-speaking audiences. As with the rest of Google's brand extensions, .guge is a closed extension: there is no registration process open to individuals or external companies, and only Google itself can register and use domains under this extension.
.guge is a closed brand extension (dotBrand), owned by Google. "Guge" (谷歌) is the official Mandarin Chinese transliteration of the name "Google," and the extension is intended specifically to serve Chinese-speaking audiences. It is not available for public registration under any circumstances. Contact our team if you need guidance on alternatives for your project.
Uses of .GUGE
Who is the .GUGE domain for?
These are the most common situations where .GUGE is the ideal extension.
Google services aimed at the Chinese-speaking audience
The specific purpose of this brand extension, tied to the Chinese transliteration of the company's name.
Not available to the general public
No individual or external company can register a .guge domain.
.GUGE vs other extensions
Which extension suits you best?
Each extension has its own profile. Here we compare .GUGE with the most common alternatives to help you choose.
| Extension | Best for | Restrictions | Registration price |
|---|---|---|---|
| .guge This page | Exclusive use by Google | Not available to third parties | Not available |
| .com | Any project available for public registration | None | $14.99/yr |
Registration process
How to register your .GUGE domain at miHosting
Check availability
Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.
Complete registration
Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.
Your domain is live
Within minutes your .GUGE domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.
Frequently asked questions about the .GUGE domain
What does "guge" mean?
It's the official Mandarin Chinese transliteration of the name "Google" (谷歌).
Can I register a .guge domain?
No, this extension is owned by Google and reserved for its exclusive use, aimed at the Chinese-speaking audience.
Who manages the .guge domain?
Charleston Road Registry Inc., under Google Inc. It was delegated to the root zone on March 24, 2015.
Is there any way to get a .guge domain?
No, there are no registrars offering this extension to the public.
What alternative does miHosting recommend?
A generic extension like .com, available immediately. Contact our team to weigh your options.
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