Universal, emotionalFixed price $29.99No restrictions

.love domain — the extension of love and values

.love is the most universal extension. For weddings, wellbeing, purpose-driven brands and projects where love — of any kind — is the essence.

From $29.99/year · Renewal $29.99/year · No hidden fees

2015 Year created
gTLD Extension type (IANA)
$29.99 Registration price / year
Open Registration restrictions

Domain registration with professional infrastructure

CPGuard, CloudLinux, MySQL, DirectAdmin, PHP, SSL

About the .LOVE domain

What is the .LOVE domain?

The .love is a generic top-level domain (gTLD) managed by Merchant Law Group LLP. It was delegated by ICANN in 2015. 'Love' is one of the most universal words in English — recognised in virtually any culture and market. Its semantics go beyond romantic love: it encompasses love for what you do, love for the environment, love for your community, love for your brand. It is the extension for weddings and romantic event planning, wellbeing and mental health, purpose-driven brands and values, and any project where positive emotion is the differentiator. Fixed price of $29.99/year. No restrictions.
Extension .LOVE
IANA type gTLD
Created in 2015
Registry Merchant Law Group LLP
Restrictions None
Registration $29.99/year
Renewal $29.99/year

Uses of .LOVE

Who is the .LOVE domain for?

These are the most common situations where .LOVE is the ideal extension.

Weddings and romantic event planning

Wedding websites, romantic event planners, wedding photographers and any business in the bridal sector where .love is the most coherent extension.

Wellbeing, mental health and mindfulness

Wellbeing platforms, meditation apps, life coaches and any self-care project where self-love is the core of the service.

Animal welfare organisations and adoption

Animal shelters, rescue organisations and adoption organisations where love for animals is the founding mission.

Purpose-driven brands and sustainability

Brands with a social or environmental cause, non-profit organisations and any project where love for the planet or community defines the identity.

Creative portfolios and what they love doing

Creatives, artists and professionals wanting a URL that says from the extension that they love what they do: name.love.

Gift shops, flowers and love-themed products

Online shops for gifts, flowers, romantic jewellery and any e-commerce whose products are associated with love and special moments.

Real examples

Well-known websites with .LOVE domain

we.lovetrue.lovepure.loveself.loveplanet.lovedog.lovefood.loveart.love

.LOVE vs other extensions

Which extension suits you best?

Each extension has its own profile. Here we compare .LOVE with the most common alternatives to help you choose.

Extension Best for Restrictions Registration price
.love This page Weddings, wellbeing and purpose-driven brands None $29.99/year
.wedding Weddings specifically None $29.99/year
.care Care and health None ~$29.99/year
.life Lifestyle None $32.99/year
.com Any project None $14.99/year

Registration process

How to register your .LOVE domain at miHosting

01

Check availability

Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.

02

Complete registration

Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.

03

Your domain is live

Within minutes your .LOVE domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.

Frequently asked questions about the .LOVE domain

Is .love only for romantic projects?

No. .love has much broader semantics: love for what you do (name.love for a portfolio), love for the planet (earth.love for sustainability), love for animals (rescue.love for shelters), love for your community (community.love for social organisations). The extension works for any project where positive emotion and values are the differentiator.

Does .love have fixed registration and renewal pricing?

Yes. .love maintains the same price of $29.99/year for both initial registration and renewals.

Does .love rank well in Google?

Google treats .love like any generic gTLD. For projects where brand identity and CTR are important, a .love URL may improve click rates in searches by its positive emotional connotation.

Is self.love a good domain for a wellbeing platform?

Yes. self.love has perfect semantic coherence for self-care, mental health and wellbeing platforms. It is a domain with high positive emotional charge and memorability.

Does .love work in non-English-speaking markets where 'amor' is used instead of 'love'?

'Love' is one of the most globally recognised English words, regardless of the native language. In non-English-speaking markets, 'love' is widely understood and carries a positive connotation. The extension works without friction for non-English-speaking audiences.

Can I transfer my .love domain to miHosting?

Yes. The transfer has no additional cost. You need the authorisation code (Auth Code) from your current registrar. The process takes 5 to 7 business days.

Register your .LOVE today

Your .LOVE domain.
Your online identity.

Real technicians behind your domain. No complications, no surprises. Full management from your control panel.

✓ DNS management included ✓ Email @yourdomain ✓ Free SSL ✓ Real technical support
The .love domain is the most universal and emotional extension in the catalogue — managed by Merchant Law Group since 2015 at a fixed price of $29.99/year for registration and renewal. 'Love' is one of the most recognised English words in any culture in the world. Its semantics go far beyond romantic love: love for what you do, love for the planet, love for your community and love for animals. For wedding websites, mindfulness and wellbeing platforms, animal rescue organisations, environmental purpose brands and creatives wanting to communicate from the URL that they love what they do, .love puts heart into the web address. we.love, true.love, self.love, planet.love — domains with .love have emotional memorability that few extensions achieve. No restrictions. Google treats it like any gTLD. Registering a .love domain at miHosting costs $29.99/year with managed DNS, @yourproject.love email and real technical support. Combine it with our professional hosting to build with the same passion you describe.