Single-registrant brand: MattelUS toy manufacturerNot available for public registration

.mattel Domain

.mattel is a brand domain delegated in 2016 and reserved exclusively for Mattel, a US toy manufacturer, based in El Segundo, California.

2016 Year created
gTLD Extension type (IANA)
On request Registration price / year
Yes Registration restrictions

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About the .MATTEL domain

What is the .MATTEL domain?

The .mattel is a single-registrant brand (.brand) generic top-level domain (gTLD), delegated to the root zone on May 26, 2016, initially in the name of Mattel Sites, Inc., with a subsequent transfer on June 10, 2025 to Mattel IT Services, Inc., based in El Segundo, California.

Mattel is a prominent US toy manufacturer, founded in 1945, owner of iconic brands such as Barbie, Hot Wheels, and Fisher-Price, one of the largest toy companies in the world. As with other extensions under Specification 13, .mattel is reserved exclusively for the company's own corporate use, with no registration process open to individuals or external companies.
Registration restrictions

.mattel is a single-registrant brand extension, reserved exclusively for Mattel, the US toy manufacturer, with no registration process open to individuals or external companies. Contact our team if you need guidance on alternatives for your project.

Extension .MATTEL
IANA type gTLD
Created in 2016
Registry Mattel IT Services, Inc., based in El Segundo, California
Restrictions Yes
Registration On request
Renewal On request

Uses of .MATTEL

Who is the .MATTEL domain for?

These are the most common situations where .MATTEL is the ideal extension.

Corporate use by Mattel

The only real use of this extension, tied to the toy manufacturer's identity.

Not available to the general public

No external company or individual can register a .mattel domain.

.MATTEL vs other extensions

Which extension suits you best?

Each extension has its own profile. Here we compare .MATTEL with the most common alternatives to help you choose.

Extension Best for Restrictions Registration price
.mattel This page Corporate use by Mattel IT Services, Inc. Not available to third parties Not available
.com Any toy project available for registration None $14.99/yr

Registration process

How to register your .MATTEL domain at miHosting

01

Check availability

Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.

02

Complete registration

Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.

03

Your domain is live

Within minutes your .MATTEL domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.

Frequently asked questions about the .MATTEL domain

Can I register a .mattel domain?

No, this extension is reserved exclusively for Mattel's corporate use.

What is Mattel?

A prominent US toy manufacturer, founded in 1945, owner of Barbie and Hot Wheels.

Who manages the .mattel domain?

Mattel IT Services, Inc., based in El Segundo, California. It was initially delegated to the root zone on May 26, 2016.

Is there any commercial way to get a .mattel domain?

No, there are no registrars offering this extension to the public.

What alternative does miHosting recommend?

A generic extension like .com, available immediately. Contact our team to weigh your options.

Register your .MATTEL today

Your .MATTEL domain.
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The .mattel domain is the brand extension of toy maker Mattel, reserved exclusively for the company. Not available to the public. Contact our team about alternatives such as our professional hosting.